Bazza wrote:
DD wrote: On another matter, I have trouble understanding the local media's argument. I don't use Facebook for news but I do use Google News. Basically Google News is an app that hoovers up stories for me according to my previous clicks and searches and it will provide me with a variety of diverse stories from many different news outlets.
There is NO Advertising on Google News until I click on a news story which takes me to that news platform where they will have advertising. Now I assume for example The West or News.com will benefit from the advertising on THEIR news site not Google, but Google will receive a fee for the click driving traffic to that news site which they are entitled to.
So I honestly don't see the argument. Maybe on Facebook it works different.
Goggle has adds as well, they have already made an agreement to pay news sources so they are all fine.
and FB make nearly 30 Billion USD a year from Adds, a big portion of FB hits are drawn to news sites, every hit is a marketing dollar for FB.
This is about a lot more than Australia, FB are chitting them selves that if Australia make them pay for news then rest of the world will as well, Australia wants a paltry 30 mill a year from a 1 Trillion dollar company - but of course its not about that its about FB not wanting to pay around the globe, Germany and the EU are already pushing for the same sort of laws, and in the US its looking like they might get broken up under Anti Competition Laws.
I was listening to a bit of Liam Bartlet this morning and was tempted to ring up. Heard him say Facebook is benefitting from having advertising linked to news content it is using to attract viewers and mainstream media is missing out on advertising revenue because most people are using the likes of Facebook and Google, they don't need the mainstream media to advertise but one listener rand up and said you guys are choosing to share your stories on social media to get more attention to your news.
It's a double edged sword I reckon. I remember going to a free seminar at The Hyatt probably about 15 years ago. It was primarily to help people start an online business and they talked about how to drive traffic to your website. The most expensive way was bidding to be high up in a search engine bidding for keywords. It can get very expensive. I'm not even sure Google existed then or they were not as prominent, I think Yahoo was king back then.
They then went on to explain cheaper ways to drive traffic like creating a newsletter and entering into joint agreements with other websites where basically you agreed to provide links to each others websites.
So if Facebook and Google are allowing Seven News for example to put up a facebook page for free or share stories for free, then they are getting access to a free service that is driving thousands of viewers to their website. Im not sure if that's how it works but we don't pay for Facebook and we can even advertise now on Facebook Marketplace for free although probably like Gumtree they will eventually start charging and then gradually get more and more expensive.